Get the right inputs.
Give the project a better start.
A creative brief can sound complete while still leaving the most important decisions open. Who is the audience? What is the message? Who approves the work? Structured intake puts those questions in front of your client before the first concept is made.
What to include in your request
01Objectives & audience
Ask for the business objective, target audience, and the change the work should create. Let clients explain the context in their own words instead of only choosing from fixed options.
02Brand foundations
Request the current brand guidelines, logo files, existing messaging, and any mandatory visual or legal elements. Name each requested file so clients know what to upload.
03Creative direction
Collect references alongside an explanation of what feels right or wrong. Ask about tone, intended channels, and the deliverables the client expects.
04Decision & sign-off
Identify the client-side decision maker and ask them to review the assembled brief. Keep the approved version available with the project’s submitted materials.
Put the workflow into practice
- Create a template for each repeatable service, such as a brand identity or campaign.
- Tailor the request to this project’s deliverables and send one client link.
- Review answers and files in the project workspace.
- Ask the client to review and approve the brief before production.
Reqelio gives your client a focused place to answer and upload, with saved progress so they can return later. Your workspace keeps the submitted answers, files, and approved brief with the project. The examples above are a guide to shaping your own request, not a promise to automate the underlying service work.